consumer engagement group

The group is led by Dereck Hales and has been formed to develop a consumer focused action plan for the IBA which positions Indie Beer clearly in all stakeholders mind and drives action in support of the IBA and its members. 

Key Outcomes:

  • A clear campaign brief including an actionable timeline.
  • A suite of digital assets that can be rolled out and amplified by the IBA and its members.
  • Traditional PR into key media outlets in the lifestyle, F&B and business spaces. 
  • Provide members with media kit resources for them to use with local media and influencers. 
  • Develop visual brand guidelines and instructions for the campaign and provide to members.
  • Extend PR campaign to seek to engage lifestyle, sports, financial, fashion, and travel media. 

To get involved please email Dereck on

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