consumer engagement group
The group is led by Dereck Hales and has been formed to develop a consumer focused action plan for the IBA which positions Indie Beer clearly in all stakeholders mind and drives action in support of the IBA and its members.
- A clear campaign brief including an actionable timeline.
- A suite of digital assets that can be rolled out and amplified by the IBA and its members.
- Traditional PR into key media outlets in the lifestyle, F&B and business spaces.
- Provide members with media kit resources for them to use with local media and influencers.
- Develop visual brand guidelines and instructions for the campaign and provide to members.
- Extend PR campaign to seek to engage lifestyle, sports, financial, fashion, and travel media.
To get involved please email Dereck on firstname.lastname@example.org