trade engagement group

The group is led by Johnny Latta, and has been formed to develop a trade focused action plan for the IBA which positions Indie Beer clearly in all stakeholders minds and drives action in support of the IBA and its members.

Key Outcomes:

  • Effective IBA Supporter guidelines including ambition for 'good and 'great' outcomes with supporter designation. 
  • Trade presenter for members including clear insights (on & off premise).
  • IBA Trade Engagement Plan with timings for priority stakeholders including:
    • National retailers
    • Independent retailers
    • On Premise Groups
    • Independent on-premise locations
    • Alternate channels - airlines, festivals, stadiums, etc.

To get involved please email Johnny on

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