trade engagement group
The group is led by Johnny Latta, and has been formed to develop a trade focused action plan for the IBA which positions Indie Beer clearly in all stakeholders minds and drives action in support of the IBA and its members.
- Effective IBA Supporter guidelines including ambition for 'good and 'great' outcomes with supporter designation.
- Trade presenter for members including clear insights (on & off premise).
- IBA Trade Engagement Plan with timings for priority stakeholders including:
- National retailers
- Independent retailers
- On Premise Groups
- Independent on-premise locations
- Alternate channels - airlines, festivals, stadiums, etc.
To get involved please email Johnny on firstname.lastname@example.org