how do i access the independent seal artwork?
Use of the Independent Seal is available to brewers that:
- Have a full membership with the Independent Brewers Association
- Complete and sign the IP Licensing Agreement.
For Associate Members - suppliers and trade businesses, there is a Certified Independent Supporter Seal. It is available to you if;
- Have a full membership with the Independent Brewers Association
- Complete and sign the IP Licensing Agreement.
Registrations take approximately 2 business days to be finalised. If you need the artwork urgently please call IBA HQ on (03) 9417 3105
Refer to the Seal section in the menu item on iba.org.au to apply
do i need my artwork/labels approved prior to publication?
No, you are responsible for ensuring that your usage off the Seal meets the rules in the Usage Guidelines.
does the iba produce point of sale materials?
Yes, the IBA has produced a set of collateral that is available to breweries and Supporters who sign up to use the seal. Digital assets are provided at no cost to License holders with a selection of POS available to purchase thanks to IBA's Associate Members.
Contact Head of Marketing Maryann Separovic for these assets.