NZ Hops Ltd is a co-operative of Master Growers, built on family values, whose legend and cultivars have been crafted for over 150 years with creativity and passion, aiming to be the most revered supplier of hops to the world. From its humble beginnings, it has grown into a strong and prominent primary industry in New Zealand. In 2020 NZ Hops Ltd. was exporting to over 20 countries around the world with key markets being the USA, UK, Australia and Asia. Its story of hops craftsmanship spans 150 years in the Nelson region, with many of today’s growers continuing the legacy and knowledge handed down over many generations. Today’s hop cultivars, and those still to be perfected, are a result of provenance, continued clever thinking, hard work and a passion for uncompromising quality, with today’s generation of growers collectively sharing more than 500 years of hop growing experience.